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Wednesday, 24 February 2016

L'Oreal Vs. M.A.C






Hello everyone! My name is Isha. I'm going to be talking about two interesting brand's SEO. Here's some interesting facts that I found regarding Search Engine Optimization of L'Oreal versus M.A.C.

This is a graph showing the trends between L'Oreal and M.A.C



SEO stands for Search Engine Optimization. It is important for websites or company's to have great SEO because this means how popular the brand is and how easy it can be for someone to find out about it.



The Keywords that L'Oreal used were colorist secrets, cosmetics and eyes. The keywords that M.A.C used were eyes, eye brushes and eye palettes kit.





As you can see from the graph, the overall interest of M.A.C is higher than the interests of Cosmetics in general or even L’Oreal. This could be because the interest of consumers is a lot higher for M.A.C. The overall quality is high for M.A.C.


In conclusion, both brands are very good for eye shadows. The SEO for both companies are well used. I would say I would lean more towards M.A.C because of some of the extra features it provides on its website such as a Live Chat to help customers out.



The Keywords that L'Oreal used were colorist secrets, cosmetics and eyes. The keywords that M.A.C used were eyes, eye brushes and eye palettes kit. 
 

L'Oreal

This picture is a screenshot of the L'Oreal Homepage
   

M.A.C        
This picture is a screenshot of the M.A.C Homepage




SEO Considerations

L’oreal

M.A.C

 

URL:

http://www.lorealparis.ca/_en/_ca/home/index.aspx
https://www.maccosmetics.ca/
Keywords used on each site:
colorist secrets
cosmetics

eyes












(Meta Tag Analyzer, 2016)

Eyes
eye palettes kits
Eye brushes






(Meta Tag Analyzer, 2016)
Frequency of Keywords:
colorist secrets :1 times
cosmetics:3 times
Eyes:1 time
Eyebrushes:2 times
Eyes:2 times
eye palettes kits:2 times
Locations of keywords:
Under eye category, eye shadow sub category
                 Under eye category, eye shadow sub category
Keywords in URL:

N/A
N/A
<title>

L'Oréal Paris Canada: Skin care, Hair color, Cosmetics & Haircare
MAC Cosmetics Canada - Official Site
<meta name="description" content=“”/>
Welcome to L'Oréal Paris Canada! Discover our beauty products and get tips on cosmetics, skincare, hair color, makeup and hair styling for men and women.
Offering more than 100 shades of professional quality makeup must-haves for All Ages, All Races, All Sexes

<meta name="keywords" content=""/>


Site upload speed:

The web page load time is 0.55 seconds.
The web page load time is 1.23 seconds.
Quality of written content:
The colors on the page are black but the photos stand out with a white background behind the photos
The main color is black but again the photos stand out with a white background behind the photos
Quality of Visual Content:
They focus on celebrities that are well known, for example Frieda Pinto to showcase their products 
M.A.C on the other hand uses more artistic and fun images to showcase their products
Alt Text used:

Alt text was shown with images
Alt text was shown with images
Captions used:

“Full makeup tip tutorials”
N/A
Quality of Layout:

The display is organized, simple, and very informative
The website is also very organized, simple to go through the tabs and answers any questions I may have

Call-to-action:

There is a contact us button to help the customers get in contact
There is a “chat live” button to help people with any questions
Anchor Text:



Mobile Friendly:

Yes the page is mobile friendly, it can be accessed
Yes the page is mobile friendly, it can be accessed
Content is “shareable”:

Yes, the content is shareable because of the various social media displayed. For example, Facebook and Twitter
Yes, the content is shareable because of the various social media displayed. For example, Facebook and Twitter
Links to Social Media:




 


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