SEO
Considerations
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L’oreal
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M.A.C
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URL:
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http://www.lorealparis.ca/_en/_ca/home/index.aspx
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https://www.maccosmetics.ca/
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Keywords
used on each site:
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colorist secrets
cosmetics
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eyes
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(Meta Tag Analyzer, 2016)
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Eyes
eye palettes kits
Eye brushes
(Meta Tag Analyzer, 2016)
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Frequency
of Keywords:
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colorist secrets :1 times
cosmetics:3 times
Eyes:1
time
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Eyebrushes:2 times
Eyes:2 times
eye palettes kits:2 times
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Locations
of keywords:
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Under eye category, eye shadow sub category
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Under eye
category, eye shadow sub category
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Keywords
in URL:
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N/A
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N/A
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<title>
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L'Oréal Paris Canada: Skin
care, Hair color, Cosmetics & Haircare
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MAC Cosmetics Canada -
Official Site
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<meta
name="description" content=“”/>
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Welcome to L'Oréal Paris
Canada! Discover our beauty products and get tips on cosmetics, skincare,
hair color, makeup and hair styling for men and women.
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Offering more than 100
shades of professional quality makeup must-haves for All Ages, All Races, All
Sexes
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<meta
name="keywords" content=""/>
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Site
upload speed:
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The web page load time is
0.55 seconds.
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The web page load time is
1.23 seconds.
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Quality
of written content:
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The colors on the page are black but the photos stand out with a white
background behind the photos
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The main color is black but again the photos
stand out with a white background behind the photos
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Quality
of Visual Content:
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They
focus on celebrities that are well known, for example Frieda Pinto to
showcase their products
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M.A.C on the other hand uses more artistic
and fun images to showcase their products
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Alt
Text used:
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Alt
text was shown with images
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Alt text was shown with images
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Captions
used:
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“Full makeup tip tutorials”
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N/A
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Quality
of Layout:
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The display is organized, simple, and very
informative
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The website is also very organized, simple to
go through the tabs and answers any questions I may have
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Call-to-action:
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There is a contact us button to help the
customers get in contact
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There is a “chat live” button to help people
with any questions
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Anchor
Text:
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Mobile
Friendly:
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Yes the page is mobile friendly, it can be
accessed
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Yes the page is mobile friendly, it can be
accessed
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Content
is “shareable”:
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Yes, the content is shareable because of the
various social media displayed. For example, Facebook and Twitter
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Yes, the content is shareable because of the
various social media displayed. For example, Facebook and Twitter
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Links
to Social Media:
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