SEO is an important consideration for marketers because it
will help to increase sales as well making the website popular and appear on
the first page when searching upon most used keywords. The most popular keyword
used within Urban Decay and Too Faced is eye shadow palettes. These two brands
have similar ranking due to its similar keywords.
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| Urban Decay's Website |
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| Too Faced's Website |
Urban Decays strengths are its use of keyword usage. Too
faced strengths are its use of the content such as description and attractive
images. The keyword sentences “High Pigmentation eye shadows” are found
frequently when searching through google. Other observations are that both
sites are easy to navigate due to the content being displayed professionally
and it’s well organized. When searching for content using the keywords: eye
shadow, urban Decay ranked number 4. When searching for content using the
keywords: natural matte, Too Faced ranked number one. The two sites have
similar subcategories but they are different when it comes to the layout. Urban
Decay is more mature & sultry looking as Too Faced looks sweet & girly.
Screen Captures of both home pages:
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SEO Considerations
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Urban
Decay
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Too Faced
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URL:
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Keywords
used on each site:
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Eye
shadow, all eyes, eyes, palettes.
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eye shadow
palettes, eyes:, boudoir eyes:, natural matte:
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Frequency
of Keywords:
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Eye
shadow: 2, all eyes: 1, eyes: 4, palettes:2.
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eye shadow
palettes:2, eye:2, boudoir eyes:1, natural matte:1
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Locations of
keywords:
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Main page,
eyes and palettes subcategory
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Located on
the eye category and the subcategory pages.
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Keywords
in URL:
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N/A
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N/A
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<title>
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Urban
Decay Cosmetics for Eyes, Lips, Face, Body and Nails
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Too Faced:
Makeup, Cosmetics & Beauty Products Online - Too Faced
|
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<metaname=”description”content=””/>
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Urban
Decay offers trend-setting cosmetics from eye shadow, lip gloss, eyeliner,
lip plumper, bronzer, mineral makeup, & other cosmetics. Urban Decay is
beauty with an edge...feminine, a little dangerous, and a lot of fun.
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Innovative
makeup and beauty products from Too Faced Cosmetics. Find trendsetting makeup
and tips.
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<metaname=”keywords”content=””/>
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makeup,
make up, cosmetics, make-up, eyes, lips, face, body, nails, urbandecay, urban
decay Urban Decay
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makeup,
cosmetics, makeup online, makeup products, too faced
|
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Site
upload speed:
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The web
page load time is 0.57 seconds.
The size
of the web page is 128815 bytes.
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The web
page load time is 0.50 seconds.
The size
of the web page is 29479 bytes.
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Quality of
written content:
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Their main
color for text is purple but when you hover over text it is white. The title
(brand name) is white which makes it stand out because the site header border
is dark purple.
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The title
is black and written in cursive format which showcases their brand because
it’s fancy. The subtitles are white which stands out from the background
which allows the viewer to see clearly. When hovering over the subtitles it
changes to a light pink shade which represents their main brand color.
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Quality of
Visual Content:
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Urban
decay’s visuals were very attractive because they included close up images of
the eye shadow pallets and the packaging. They also included tutorials using
their products.
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Too faced
visuals were very appealing. They included many snap shots of their products,
and for the eye shadow pallets they included a close up images of each single
shadow in the pallet. They also included videos which shows how to apply the
eye shadow and different methods on how the eye shadow pallet could be
used.
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Alt Text
used:
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Alt text
was displayed with most if not all the images with text hovering over it.
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Alt text
was displayed on the images.
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Captions
used:
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How-To:
Naked Bronze Eye Tutorial, How-To: Naked3 at work Tutorial
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Too Faced
Natural Matte Eye shadow Palette– Eye Contouring Tutorial, Too Faced Natural
Matte Eye shadow Palette Smokey Eye Tutorial
|
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Quality of
Layout:
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It’s well
organized and easy to navigate through the website. The layout gives a sultry
feel to the website. All products are organized and a lot of information is
provided as well.
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The layout
is very suitable for the brand, it showcases what kind of brand they are.
It’s girly, cute, funky, sweet, and fun.
|
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Call-to-action:
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They
provide call to action buttons to help and let the user navigate their
webpage; different categories.
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They
provide call to action buttons to help and let the user navigate their
webpage; different categories.
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Anchor
Text:
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The anchor
text provide user to choose from different subcategories like eye shadow
pallets and single eye shadows.
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Anchor
text helps to search and see different categories.
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Mobile
Friendly:
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Yes its
mobile friendly and it showcases all the webpage content.
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Yes its
mobile friendly and it showcases all the webpage content.
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Content is
“shareable”:
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Yes the
content can be shared through many networks like Facebook, Twitter,
Pinterest, Tumblr, LinkedIn and many more.
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Yes the
content can be shared through many networks like Facebook, Twitter,
Pinterest, Tumblr, LinkedIn, google plus and many more.
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Links to
Social Media:
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SERP
ranking results when using keywords from this table:
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When
searching for the keyword eye shadow, urban decay came under #4 on the
ranking list.
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When
searching the keyword natural matte, too faced was the number one result.
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GOOGLE
TRENDS
This data shows how Urban decay’s sales have increased over
the past few months compared to too faced. Too faced was steady from April to
October and increased a bit more during January. Australia searched Too Faced
the most and urban decay was mostly searched by Ireland
In conclusion, in the cosmetics industry; Urban Decay and Too faced are
well-known and high quality brands. Using keyword sentences throughout their
sites like “eye shadow palettes” which allows new user to easily find their
websites. In my opinion the overall winner of this SEO Search analysis is Urban
Decay because they have a high ranking and their keywords are commonly used by viewers.
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