Kat Von D Beauty

Kat Von D is well established cosmetics brand which is very popular. They have well known best quality products for makeup. Our category of product is eye shadows. If we will talk about the social media, they are popular on almost all social networking sites like Facebook, twitter, instagram, YouTube etc..


Fan page of Kat Von D

Kat Von D is much more popular on Facebook as compared to other sites because they have 157,521 followers and they post almost everyday. They easily get hundreds of likes and comments within an hour.

Kat Von Di has a lot of content related to color which is good because eye shadow mainly focuses on the colors and tones that shown with the eye shadow.

 

Kat Von Di’s post are a combination on getting interests by posting not only images of eyeshadow and colors but they also post images that can be pictures of animals to also show the importance of color. They want to engage their audience and potential customers by showing their products on their Facebook page.



 Kat Von Di tried getting interest here by adding hashtags such as #babealert when referring to the blond hair and pink eye shadow look. They referred to it as pink lemonade when looking at the image.

 

Consumers are able to write questions or comments right to Kat Von Di’s wall to find out information. They can talk about the products they like, what products are in stock and when anticipated items will be coming. The brand does respond to the popular posts because of the consumers who liked a specific comment.