M.A.C Social Media Study by Isha Sharma

This is the logo for M.A.C

(MAC Cosmetics, 2016)

 

My brand is M.A.C which provides foundation, mascara, lipstick and of course eye shadow. The product I will be mentioning in this blog post is eye shadow. M.A.C is currently active on Facebook, Twitter, YouTube, and more.

On Facebook 13,849,365 people liked the M.A.C page. Facebook is very popular for M.A.C consumers. After examining the last couple of posts, I noticed that M.A.C tries to post once a day but doesn’t always post every day. I saw an online pattern of M.A.C posting around 2-3pm on a few days. M.A.C could have seen a pattern of more users being around that time.

M.A.C interacts with consumers by posting pictures about their products and sales promotions they will be having. The dates the occurring promotion is written on their posts as well as the prices of their products. 

Eyes on M∙A∙C Three New Palettes of Colour-Coordinated Hues

(MAC Cosmetics, 2016)

M.A.C’s overall objective from Facebook posts is a combination of gaining interest, selling products and receiving more awareness through the comments and likes that the posts receives.

Ellie Goulding supporting M.A.C products

(MAC Cosmetics, 2016)

M.A.C also shows celebrities who use their products. This encourages consumers to want to buy more of M.A.C’s products because they know that either their favorite celebrity is using the same brand or because someone famous is using the brand.

It is evident that M.A.C is doing a fairly good job with trying to capture consumer’s attention but I think that they can improve by posting more often and during other times of the day such as 7pm because of the users who are normally on Facebook around that time.

References

MAC Cosmetics. (2016). Retrieved from Facebook: https://www.facebook.com/MACcosmetics/