L'Oreal Social Media Study by Isha Sharma

This is the logo for L'Oreal

(L'Oréal, 2016)

 

L’Oreal is popular for the different types of products or expertise it offers. L’Oreal provides products that includes skincare, hair color, hair style, styling and cosmetics. My brand is dealing with cosmetics and more specifically eye shadow. L’Oreal is widely expressive across all types of social media such as Facebook, Twitter, YouTube and more.

On Twitter, L’Oreal has 25,300 twitter followers. Twitter is a fast and growing social media platform and L’Oreal took that into account while posting their information or updates on their products. On average in a day, L’Oreal posts about 3-4 tweets regarding anything to do with their products. This is good because it helps L’Oreal to stay trending so consumers can see what’s going on.

L’Oreal stays intact with consumers by posting about products they have or new products. Twitter is a great social media platform for hashtags which help engage in awareness and conversation.

Newest mono eye shadows from #ColourRiche

(L'Oréal, 2016)

 

L’Oreal’s main objective from Twitter is to quickly spread the message to a huge audience to gain awareness products they are show casing. They try to keep tweets short as possible for convenience.

A Tweet mentioning the Oscars

(L'Oréal, 2016)

 

In conclusion, L’Oreal is doing an excellent job with their tweets spreading the message, selling products and generating interest. There was a tweet directed at L’Oreal’s twitter page regarding a complaint that a customer had. L’Oreal did a good job with responding and trying to fix the problem.


References

L'Oréal. (2016). Retrieved from L'Oréal: http://www.loreal.com/

L'Oréal. (2016). L'Oréal Paris Canada. Retrieved from Twitter: https://twitter.com/LOrealParisCAN?ref_src=twsrc^google|twcamp^serp|twgr^author