L’Oreal
posts about 2-3 videos a week. The videos are about 55 seconds to 2 minutes
long on average. Mainly, L’Oreal posts about commercials or tutorials on either
makeup or hair. There are some celebrity endorsements content such as Frieda
Pinto who is a spokesperson for L’Oreal. In the description, I noticed key
words such as flawless to emphasize the importance of the makeup or products of
L’Oreal. There are links to Facebook, Twitter, Pinterest and Instagram in the description
box.
This YouTube
video had the most views as the most recent successful video. The video had 4
likes, 2 dislikes and no comments. I think this video was successful because the
Red Carpet is where everyone wants to know what celebrity is wearing what or
what makeup they have on for inspiration.
M.A.C posts
about 2-3 videos a week and sometimes they go 2 week’s without posting any
other videos. M.A.C mainly has videos on eye shadows looks more specifically. There
was no links in the description that show any Facebook, Twitter or Instagram
accounts.
This is the
most recent successful video. It has over 1 million views. I think this video
was successful because they have Ariana Grande who is a singer using M.A.C
cosmetics. There are over 5,000 likes and 87 dislikes.
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