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Saturday, 26 March 2016

L'Oreal vs M.A.C on Instagram by Isha Sharma

L’Oreal posts about 7-10 posts on new content every day. They post anything relating to Cosmetics whether that is the products itself or inspiration for makeup. For example, they use images or how to images as well. The key words or hashtags they use on Instagram include #worthit and #getthelook.



26,000 people liked this post, about nude colors to wear for the lips. I think this post was successful was because the colors can look good on any skin color and also nude colors are popular as of the moment.


This is one of the more recent successful posts on Instagram from M.A.C. I think this post was successful because having nails done is a cultural norm for our society.

M.A.C posts about 2-3 posts a day about how to tutorials, images of eyes and promotions on products. M.A.C uses the hashtag #MFW a lot in their posts. This hashtag stands for my face when.

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