L’Oreal
L’Oreal posts about 3-5 times a day. L’Oreal posts about
promotional items such as for their eyeshadow and other products. L’Oreal’s most recent successful post was on
March 9th. They had 27 retweets and 96 favorites. I think that this
post was successful because it has to do with an event called “Paris Fashion
Week” which is one of the biggest events for the latest fashion trends.
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Something interesting to note is the hashtags that are
repeated on Twitter for L’Oreal. For example, they used the hashtag #PFW which
stood for Paris Fashion Week.
Here is an example of when L’Oreal used the
50/50 rule for International Women day. They wanted to make a post to
appreciate women world-wide.
M.A.C posts around 5-6 times each day on Twitter. M.A.C posts about promotions about either
their upcoming products or products they’re trying to raise awareness about.
An example where M.A.C used the 50/50 rule was when they
congratulated John Stapleson on
winning a Hollywood Beauty award.
M.A.C’s most recent and successful post is the one about
Caitlyn Jenner. There are 7.4K retweets and 17K favorites. I think this post
was successful because a lot of people find courage in what Caitlyn did with
her sex change and how she is embracing her new life as a women.
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