M.A.C's Content Marketing by Isha Sharma

I will be creating a campaign for M.A.C. My idea is for M.A.C consumers to do a makeover for someone they love, and post pictures about it. Once they post pictures about it, they will get a 30% discount of any eye shadow from M.A.C. They have to use the hashtag #makeoverforalovedone. The audience can be women, men or any age. 

My goal is to create a fun way to get everyone to know about M.A.C products. I am looking for more than 1000 likes for this campaign. I am planning on launching this campaign around the time for Mother’s Day. This is because that is a time where everyone shows love to either their Mother or Father. I will be using Facebook and Twitter as my social media platforms. This campaign will attract many consumers to want to do this campaign for a loved one and also receive a discount off the eye shadow's.