Too Faced Analysis

Eye shadow palette

In 1998, Jerrod Blandino and Jeremy Johnson started Too Faced with a vision to create a unique brand, which will bring individuality and joy into the cosmetic industry. Which has been looking stiff and ruled by rules which was not fun (LinkedIn, 2016). So they wanted to change that perspective. Too Faced became one of most unique and powerful cosmetic brand. Their eye shadow and other products have a coco scent which is an instant mood booster. Too Faced is also well known for their colorful and eye catching packaging which helps to further express their brand through their product line. So later on I will be showing different methods on how Too Faced use their social media marketing to the best of their abilities. As well as how they present their famous eye shadow palettes. With a powerful meaning behind their brand they are a brand which connect with their audience and create products according to what they want. So therefore they are currently present on many popular social media platforms which creates awareness for their. Some popular platforms are Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google Plus.

Bestseller: Too Faced Chocolate Bar Palette (CeeCee221b, 2015)

(Jacques,R, 2016)

Too Faced currently has over 1,563,664 likes on Facebook. They post either every day or sometimes twice a week during the day depending on their new projects or products. They interact with the audience by commenting or sometimes if they come across your picture that displays their product or have created a look using their products they will post it on their Facebook page. Too Faced content is either images or videos. The videos features different guests’ every time with the co-founder Jerrod Blandino. Their intention is for their audience to like and interact with their products and new launches to help build awareness. In conclusion, Too Face use their social media to interact with their audience to help bring them awareness to the brand and get people talking about their brand by sharing the videos and pictures.      

References 

CeeCee221b. (2015). MakeupAddiction. Retrieved from Reddit: https://www.reddit.com/r/MakeupAddiction/comments/2o3fxv/psa_too_faced_semi_sweet_chocolate_bar_palette_to/

JACQUES, R. (2016). 5 Amazing Things You Never Knew About Too Faced Cosmetics. Retrieved from http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2016/01/too-faced-cosmetics-history.html: http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2016/01/too-faced-cosmetics-history.html

LinkedIn . (2016). Too Faced Cosmetics. Retrieved from LinkedIn: https://www.linkedin.com/company/too-faced-cosmetics