Urban Decay Analysis

Eye shadow brand

Urban Decay Instagram (Instagram, 2016)

Urban Decay was founded 20 years ago by Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward Urban Decay is more than just beauty products: it transcends beauty and mixes femininity, audacity and fun (L’oreal, 2016). They sell high quality makeup and specialises in pigment eye shadows. Therefore I will be discussing eye shadow in this blog post with key factors on how popular Urban Decay social media platforms are. Urban Decay is currently present popular platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn and Google Plus.

Currently Urban Decay has over 4.1 million followers and their hashtag “UD On You” has been generated more than 250,000 results in search (Milnes, 2016). They post every day and twice daily with either their new products, awareness or makeup artists who used their products on their tutorial. They interact with their audience by posting daily and using the comment area to connect interact. They post tutorials, pictures of their new and latest products as well as swatches. When Urban Decay posts their particular pictures it’s to sell their products, engage with audience, and generate interest on the makeup community.

Urban Decay Logo (L'Oreal, 2016)

        

In conclusion Urban Decay is a very powerful brand on Instagram with many follower and likes. They use Instagram in a way that their users can get use out of. They provide mini quick tutorials as well as swatches. This will help people that are interested in buying their products to see the products in action. Also people that already have their products to create new looks with their eye shadow. Their social media marketing strategy is engaging with their audience and creating content to capture the audience’s attention. 

Urban Decay's Best selling Product (Oliveri, H, 2015)

References 

L'Oreal. (2016). Urban Decay . Retrieved from L'Oreal: http://www.loreal.com/brand/l%E2%80%99or%C3%A9al-luxe/urban-decay

Milnes, H. (2016, January 14). How Urban Decay gets its 4.1 million Instagram followers to shop. Retrieved from Digiday: http://digiday.com/brands/urban-decay-built-social-content-hub-website/

Oliveri, H. (2015, September 20). Beauty Blog: Urban Decay's Naked Palettes. Retrieved from Hofstra: http://www.hercampus.com/school/hofstra/beauty-blog-urban-decays-naked-palettes