Too Faced vs Urban Decay on Facebook

Facebook Showdown

Too Faced definitely use Facebook to their advantage and use it for promoting new product launches. Too Faced post weekly but not daily, so at least 4 to 5 days. They post contents like announcements, updates, new products, Q&A videos, tutorials, special promos, upcoming product sneak peeks, images of people that used their products to get their look, images, infographics, giveaways, special events, swatches of lipstick and eye shadows. Too faced posts are equally divided with the 50/50 rule. They post about their brand as well as quotes and collaborations with other brands for giveaways and events. In many of their posts they have #toofaced to generate their brand awareness. They use keywords such as limited edition, waterproof mascara, eye shadow, lipstick, and available now. One of Too faced recent successful post is when they introduced their Limited Edition Sweet Peach eye shadow Palette. This post now has over 28K likes, 5,400 shares and 4,004 comments. This post was successful because the description was well written about the product; it included all the information and caught the audience attention with images. Also this was a new products so people are interested and some can’t wait to get their hands on it. This led a lot of people to share, like and discuss upon the new launch that everyone was already excited for.

Too Faced popular post 

Urban Decay's successful post

Urban decay well thought out their Facebook post and definitely know how to capture their audience’s attention. On Facebook Urban Decay post weekly and every day during the morning or evenings. Urban Decay post contents like new exclusively collections (new product launches), images, swatch images of their products, promo codes or deals announcements, recreated or new looks images using their products, social event participation (ex: international woman’s day, giveaways, sneak peeks, social events involvements, and tutorials. Urban decay does a flawless job with the 50/50 rule by posting their product information and promoting their brand. Also they post and gets involved with social events. For many posts Urban Decay use the #UDCanada to generate their brand across to Canadian consumers. Some keywords they used to help with brand awareness is nakedsmokey, eye shadow palettes, summer collection, and essentials. One of Urban Decay’s recent popular post is starring a YouTube guru named Samanatha Ravndahl who had created a makeup look using their Electric Palette. This post currently has over 1.2K likes, 34 shared and 30 comments. This post got to the successful state due to the fact that they attracted the viewers to embrace and create a look like the guru. The picture definitely catches the eye. People are impressed by the look that was created and they are willing to try it out themselves.