Urban Decay vs Too Faced on Twitter

Who's More Popular on Twitter?

Urban Decay is powerful and active on twitter and uses it for great marketing purposes. Currently Urban Decay tweets 2 to 3 times daily every week. They mainly post about contests, sneak peeks, swatches, new collections, makeup looks created by beauty gurus using their products, articles, photo shoot footage, social events, tutorials and special promo offers. Urban Decay focus on displaying their brand image as well as getting involved with social events through twitter. Example of this would be when they introduced their new summer collection using twitter to get the word out. They also tweeted a powerful quote for international women’s day. Some popular keywords and hashtags that Urban Decay used is radiant skin, key to perfect skin, naked smokey, eye shadow, palette, obsessed, #UrbanDecay, #UDGetaway, #NakedSmoky, #TheNakedEffect and #UDXX. A recent tweet that was successful by Urban Decay was when they announced how last year their organization “The Ultraviolet Edge” donated over $528k to the women’s organization. This tweet had 931 likes, 175 retweets with 10 comments. This was successful because this caught viewers’ attention and showcased what the brand Urban Decay was all about; empowering women. This was a great post because it shows that Urban Decay is just more than a cosmetic company and people were impressed with the donation.

Too Faced uses twitter to its advantages to promote their company. So they tweet 4-5days weekly but they retweet daily to keep the audience interested. They tweet content like event, backstage footage, tutorials, swatches, images, videos, new product launches, giveaways, funny gifs, promo and discounts. They use 50/50 rule on their tweets by talking about their new waterproof mascara and also mentioning about the GenBeauty event. Some keywords and hashtags that Too Faced is famous for using is WATERPROOF, Summer Collection, La Matte Lipstick, eye shadow, lipstick, palette, #toofaced, #BornThisWay, #Giveaway, and #betterthansexmascara. One of Too Faced successful recent tweets is them introducing the new waterproof mascara which will be available in three days. This tweet currently has over 1,264 likes, 733 retweets and 35 comments. This tweet was successful because it caused hype for the new product. People were excited and the fact that they announced it to be available on their website got people talking and spreading the word about it.