Urban Decay
uses Instagram to visually present their new products and different looks using
their cosmetics. Urban decay post weekly every day at least 3 times a day. They
share content like tutorials, swatches, celebrity spots, images, promo codes,
commercials, inspiration images and new product launches. On their description
feature, Urban Decay includes their website, and how they would like their
consumers to tag them in their pictures. If Urban Decay likes their picture they
will share the post on their website as well as other social media platforms. Some
common contents they include are #hashtags, keywords, descriptions, tagging
people, and use their audience’s pictures. One successful post by Urban Decay
was an image of their bestselling eye shadow palette called Naked Smokey. This
post currently has over 77,240 likes and 638 comments. This particular post was
successful because it was already a popular product from them and they used
their popular hashtags to get the message around.
Too Faced post
weekly 2 to 3 times a day. They post content like swatches, images, commercials,
new products launches, makeup looks, news, celebrity spots, videos and
discounts. Instagram does have a description feature. For Too Faced they
provide their website and informs their followers to tag them in their pictures
so they can share them on their social media platforms. They also provided
their famous hashtag (#toofaced). They also provided some major keywords. One recent
post that was successful was an image of their new eye shadow palette with
swatches. This image currently has over 99,276 likes with 8,566 comments. This post
was popular due to the fact that they included swatches which people are a fan
of. In their description they also included valuable information for their
followers. They included the release date and a small description of the new palette. 
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