Chanel tweets every day, at least once but never skip to
tweet each day, while Kat Von D tweets after every few hours. It tweets 3-4
times a day and sometimes it can be more than that too. Chanel Mostly tweets
about the accessories, winter clothing collection and shows. It emphasizes more
on fashion stuff and new coming winter collections of 2017. Kat Von D tweets
about photography, tattoos and songs. It promotes other’s songs, photography
and share moments through shots.
Chanel does not use 50/50 rule while Kat Von D uses this
rule as Chanel only promotes about its own accessories like jewelry and
clothing while Kat Von D promotes about various other sites and links of
singers and tattoo experts.
There are many keyword sentences used by Kat Von D like @katvondbeauty #kvdlook on March
10, they tweet about the brown shade of lipstick. On the other hand, Chanel used many keyword
sentences like on March 11; it tweets as Get closer look at the accessories
from the #FrontRowonly
#ChanelFallWinter2017 show.
Chanel’s most recent successful tweets are like a video
posted on March 10: The story of the show, a video made the day of the
#ChanelFallWinter2017 show. #FrontRowOnly #pfw. It has 18k likes and 9.4k
retweets. Another one on March 9th that is a snapshot from the
#FrontRowOnly #ChanelFallWinter2017 show on Chanel-news.com/-fall-winter-r…#pfw
as it got 12k likes and 4.8k retweets. Kat Von D’s successful tweets are like a
one posted on March 15 “Not a day goes by...” that got 1.5k likes and 213
retweet and there is a one on March 14 about the CarArtShowLA that got 1.2k
likes and 279 retweet.
These two posts were successful as these were something new
and for upcoming trend. These were about new shows that will be on Chanel and
Kat Von D new winter collections. The images used were quite attractive too for
influencing the ladies for new fashion accessories.
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